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Prof. Douglas West Birkbeck, University of London, UK1 Talk
Douglas West is Professor of Marketing at Birkbeck, University of London. He has acted as a marketing consultant for a variety of companies in Britain and Canada. He is Executive Editor of the Journal of Advertising Research. His main fields of interest are: marketing communications, marketing strategy, and marketing management.... read moreHe is currently working on a study of creative decision-making in the UK and US enabled by a research grant from the British Academy. The study aims to provide a set of benchmarks to managers on best practice.