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- View the Talks
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64 min
1. Digital strategy- Dr. Annmarie Hanlon
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42 min
2. Online marketplace analysis- Dr. Dave Chaffey
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31 min
3. Managing marketing in a crisis- Dr. Annmarie Hanlon
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35 min
4. Getting started in affiliate marketing- Mrs. Red Barrington
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43 min
5. Conversion rate optimisation- Mr. John Newton
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24 min
6. Creating retail websites- Ms. Emma Davies
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24 min
-
59 min
8. Digital impact on the marketing mix- Mr. PR Smith
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53 min
9. Social media marketing- Mr. Richard Sedley
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17 min
10. Online community management- Dr. David W. Peck
- Archived Lectures *These may not cover the latest advances in the field
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47 min
11. Improving results from digital channels- Mr. Matthew Tod
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56 min
12. Web 2.0/social media: 'the times they are a changing'- Dr. Jim Hamill
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41 min
13. Customer experience and web design- Ms. Catriona Campbell
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39 min
14. E-marketing strategy- Dr. Fiona Ellis-Chadwick
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33 min
15. Online branding- Dr. George Christodoulides
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28 min
16. Consumer behavior- Dr. Ruth Rettie
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63 min
17. Email marketing and E-CRM- Mr. David Hughes
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80 min
18. Integrated digital marketing communications- Dr. Beverly Barker
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40 min
19. How search engine optimization works- Mr. Danny Meadows-Klue
Printable Handouts
Navigable Slide Index
- Introduction
- What is email marketing?
- How nice of them to think of me
- Email marketing - advantages
- ROI of email marketing
- Find the right broadcast partner
- What does bad look like?
- Inbox "shouting" - example (1)
- Inbox "shouting" - example (2)
- One image marketing (1)
- One image marketing (2)
- Message rendering
- Bad email marketing can be good email marketing
- Assemble the creative assets
- Craft the copy
- Howies' successful one fixed email
- Non-line marketing (1)
- Impact of channels of communication
- Segmentation and personalisation
- Registration
- 3 elements to registration
- Roadblock registration!
- Progressive registration
- Email driven by registration (1)
- Email driven by registration (2)
- Link the email to your content
- Transactional data
- Recency, frequency and value data
- Use of transactional data
- Relevant and timely marketing
- Lifecycle marketing
- Sony welcome programme
- Sony's survey information
- Messages or programmes?
- Click stream data
- Recency driven campaigns (1)
- Amazon example - satellite navigation systems
- ASCE marketing
- Conversion rates
- Successful outcomes
- Tests that work best
- The landing page
- Lazy marketing - example
- Pre-population of the landing page (1)
- Pre-population of the landing page (2)
- Landing pages - multiple elements
- The Optimost example
- Think about the customer journey
- Summary
Topics Covered
- Advantages of e-mail marketing
- Finding the right broadcasting partner
- Bad e-mail marketing
- Bad e-mail marketing can be good e-mail marketing
- Non-line marketing
- Don't wave goodbye to direct mail
- Segmentation and personalization
- Registration: a critical part of e-mail marketing
- Transactional data
- Lifecycle marketing
- Click-stream data
- The landing page
- Think about the customer journey
Talk Citation
Hughes, D. (2010, February 25). Email marketing and E-CRM [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved April 19, 2024, from https://hstalks.com/bm/1656/.Export Citation (RIS)
