Technology, augmentation, and predicting the future of work
31 min
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- View the Talks
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64 min
1. Digital strategy- Dr. Annmarie Hanlon
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42 min
2. Online marketplace analysis- Dr. Dave Chaffey
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31 min
3. Managing marketing in a crisis- Dr. Annmarie Hanlon
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35 min
4. Getting started in affiliate marketing- Mrs. Red Barrington
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43 min
5. Conversion rate optimisation- Mr. John Newton
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24 min
6. Creating retail websites- Ms. Emma Davies
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24 min
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59 min
8. Digital impact on the marketing mix- Mr. PR Smith
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53 min
9. Social media marketing- Mr. Richard Sedley
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17 min
10. Online community management- Dr. David W. Peck
- Archived Lectures *These may not cover the latest advances in the field
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47 min
11. Improving results from digital channels- Mr. Matthew Tod
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56 min
12. Web 2.0/social media: 'the times they are a changing'- Dr. Jim Hamill
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41 min
13. Customer experience and web design- Ms. Catriona Campbell
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39 min
14. E-marketing strategy- Dr. Fiona Ellis-Chadwick
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33 min
15. Online branding- Dr. George Christodoulides
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28 min
16. Consumer behavior- Dr. Ruth Rettie
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63 min
17. Email marketing and E-CRM- Mr. David Hughes
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80 min
18. Integrated digital marketing communications- Dr. Beverly Barker
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40 min
19. How search engine optimization works- Mr. Danny Meadows-Klue
Printable Handouts
Navigable Slide Index
- Introduction
- Introduction - Web 2.0
- Content
- What is Web 2.0?
- 3 main questions to consider
- The Web 2.0 revolution
- Performance measures - the 4 I's
- Web 2.0
- Web 2.0 represents the end of...
- Marketing in a Web 2.0 environment (1)
- Marketing in a Web 2.0 environment (2)
- Example: Sofitel hotel - Dubai
- Example: Sofitel hotel's website
- Hotel description - the website
- The customer experience of the brand
- The customer experience - reports
- The customer experience - images
- Framework model of Web 2.0
- Web 2.0 applications
- www.tourism.co.uk
- Internal and external applications
- Skittles' use of external applications
- Skittles: friends section
- Skittles: chatter section
- Skittles: products section
- Web 2.0 characteristics
- Web 2.0 impact
- 3 aspects of the Web 2.0 model
- Business impact
- Web 2.0 in action: examples
- Ebbsfleet united take over
- Ebbsfleet united website
- MIT open course website
- Review and recommendation sites (1)
- Review and recommendation sites (2)
- reviewcentre.com
- tripadvisor.com (1)
- tripadvisor.com (2)
- Affinia hotels' use of tripadvisor (1)
- Affinia hotels' use of tripadvisor (2)
- Affinia hotels' use of tripadvisor (3)
- Other review sites in the tourism industry
- The importance of review sites
- The power of youtube
- Power of youtube: Blendtec example
- Blendtec's youtube channel
- Don't mess with the buffalos video (1)
- Don't mess with the buffalos video (2)
- ROI to Kruger national park
- Tourism 2.0 Twitter page
- Mashable Twitter page
- Social networking sites
- Social network sites: facebook and myspace
- Professional network sites: Linkedin (1)
- Professional network sites: Linkedin (2)
- Tourism 2.0 site (1)
- Tourism 2.0 site (2)
- Tourism 2.0 site (3)
- Tourism 2.0 site (4)
- Tourism 2.0 site (5)
- Tourism 2.0 online survey regarding site content
- Sports marketing 2.0
- "Football is nothing without the fans"
- Football and Web 2.0 - marriage made in heaven
- Progress made
- Chelseafc.com
- Chelseafc.com - the Shed section (1)
- Chelseafc.com - the Shed section (2)
- The Shed - blogs
- The Shed - image gallery
- The Shed - fan polls
- The Shed - pick the team
- The Shed - rumour mill
- The Shed - give and go
- The Shed - youtube
- The Shed - fan sites
- The Shed - feedback
- Web 2.0 business opportunities
- Web 2.0 applications and opportunities
- Business benefits
- "Getting there" - developing a response
- Strategy development
- Ten key questions (1)
- Ten key questions (2)
- Ten key questions (3)
- Social media strategy development
- Balanced scorecard
- The balanced scorecard: benefits
- Balanced scorecard: five questions
- Balanced scorecard strategy map (1)
- Balanced scorecard strategy map (2)
- Web 2.0 strategy: obstacles and barriers
- Thank you
Topics Covered
- What is Web 2.0?
- Performance measures
- The customer experience of the brand
- Applications of Web 2.0
- Internal and external use
- Business impact
- Web 2.0 in action
- Review and recommendation sites
- Building contacts and finding customers and partners
- Social network sites
- Sports marketing 2.0
- Business opportunities and benefits
- Strategy development
- Balanced scorecard 2.0 strategy map
- Obstacles and barriers
Talk Citation
Hamill, J. (2010, February 25). Web 2.0/social media: 'the times they are a changing' [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 4, 2025, from https://doi.org/10.69645/BJHA9975.Export Citation (RIS)
