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- View the Talks
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64 min
1. Digital strategy- Dr. Annmarie Hanlon
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42 min
2. Online marketplace analysis- Dr. Dave Chaffey
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31 min
3. Managing marketing in a crisis- Dr. Annmarie Hanlon
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35 min
4. Getting started in affiliate marketing- Mrs. Red Barrington
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43 min
5. Conversion rate optimisation- Mr. John Newton
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24 min
6. Creating retail websites- Ms. Emma Davies
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24 min
-
59 min
8. Digital impact on the marketing mix- Mr. PR Smith
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53 min
9. Social media marketing- Mr. Richard Sedley
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17 min
10. Online community management- Dr. David W. Peck
- Archived Lectures *These may not cover the latest advances in the field
-
47 min
11. Improving results from digital channels- Mr. Matthew Tod
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56 min
12. Web 2.0/social media: 'the times they are a changing'- Dr. Jim Hamill
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41 min
13. Customer experience and web design- Ms. Catriona Campbell
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39 min
14. E-marketing strategy- Dr. Fiona Ellis-Chadwick
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33 min
15. Online branding- Dr. George Christodoulides
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28 min
16. Consumer behavior- Dr. Ruth Rettie
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63 min
17. Email marketing and E-CRM- Mr. David Hughes
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80 min
18. Integrated digital marketing communications- Dr. Beverly Barker
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40 min
19. How search engine optimization works- Mr. Danny Meadows-Klue
Printable Handouts
Navigable Slide Index
- Introduction
- Speaker's biography
- Digital marketing communications
- Six key digital media channels
- Search engine marketing (SEM)
- 3 classes of search engines
- Search terms (keyphrases)
- Google search example: two types of results
- So what is search good for?
- Email marketing is growing
- Email marketing - html vs. text
- Email characteristics checklist
- Affiliate and partner marketing
- Affiliate payment model
- Affiliate networks
- Affiliates: what makes it work
- Online sponsorship
- Interactive advertising (banners)
- Which formats are best?
- Banners size and characteristics
- Viral marketing
- Online PR
- Examples of online PR
- Best practice: IMC and DM
- Media neutral planning: basics
- Every product / service model will vary
- The planning process
- Define the communication objectives
- What are we measuring?
- Target audience and media consumption
- Defining the target audience
- Customer segmentation
- Business audience
- A new focus for segmentation
- Media selection
- Assessing media characteristics
- Final stages of the process
- Summary: the planning process
Topics Covered
- Key digital channels
- Search engine marketing
- E-mail marketing
- Affiliate and partner marketing
- Online sponsorship
- Interactive advertising
- Which formats are best?
- Viral marketing
- Online PR
- Media neutral planning
- Every product/ service model will vary
- The planning process
- Customer segmentation
- Business audiences
- Media selection
Talk Citation
Barker, B. (2010, February 25). Integrated digital marketing communications [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved February 5, 2025, from https://doi.org/10.69645/DDHE7410.Export Citation (RIS)
