What is the external marketing environment?
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64 min
1. Digital strategy- Dr. Annmarie Hanlon
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42 min
2. Online marketplace analysis- Dr. Dave Chaffey
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31 min
3. Managing marketing in a crisis- Dr. Annmarie Hanlon
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35 min
4. Getting started in affiliate marketing- Mrs. Red Barrington
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43 min
5. Conversion rate optimisation- Mr. John Newton
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24 min
6. Creating retail websites- Ms. Emma Davies
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24 min
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59 min
8. Digital impact on the marketing mix- Mr. PR Smith
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53 min
9. Social media marketing- Mr. Richard Sedley
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17 min
10. Online community management- Dr. David W. Peck
- Archived Lectures *These may not cover the latest advances in the field
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47 min
11. Improving results from digital channels- Mr. Matthew Tod
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56 min
12. Web 2.0/social media: 'the times they are a changing'- Dr. Jim Hamill
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41 min
13. Customer experience and web design- Ms. Catriona Campbell
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39 min
14. E-marketing strategy- Dr. Fiona Ellis-Chadwick
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33 min
15. Online branding- Dr. George Christodoulides
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28 min
16. Consumer behavior- Dr. Ruth Rettie
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63 min
17. Email marketing and E-CRM- Mr. David Hughes
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80 min
18. Integrated digital marketing communications- Dr. Beverly Barker
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40 min
19. How search engine optimization works- Mr. Danny Meadows-Klue
Printable Handouts
Navigable Slide Index
- Introduction
- Social media's clients
- Planned marketing spend
- Talk content
- Introduction to social media
- The problem with social media marketing
- Traffic source by website type
- So many applications
- Applications' classification
- The growth of social networks (1)
- Social media's pitfalls
- The growth of social networks (2)
- The use of social networks in the US election 08
- The challenges to marketing
- What's you're problem?
- Six principles for using social media - one
- Reciprocity
- The power of reciprocity
- Using a framework to tap into social networks
- Your social media planning framework - POST
- People and objectives
- Strategy and technology
- Understanding our audience
- Social technographics ladder
- Social technographics profile
- Capturing the social technographic profile
- Forrester's technographic profile tool
- Profile of B2B technology decision makers (1)
- Profile of B2B technology decision makers (2)
- Six principles for using social media - two
- Social proof
- The use of social proof - e-consultancy
- Testimonials
- The use of social proof - live twitter feed (1)
- The use of social proof - live twitter feed (2)
- Communities
- Communities vs. networks etc.
- Procter and Gamble example
- Beinggirl.com (1)
- Beinggirl.com (2)
- Beinggirl.com - ROI
- Cipd.co.uk
- CIPD - professional community ROI
- Utilising existing networks
- Different areas use different networks
- Germany: social media use
- Spain: social media use
- Classic networking theory
- Facebook groups
- Reasons for joining a Facebook group
- Facebook applications: social flowers
- Facebook applications: FT student
- Facebook applications: Mars
- Exercise: create a Facebook group
- Setting up your own social network
- www.jivesoftware.com
- ning.com (1)
- ning.com (2)
- Integrate social media within your site
- Six principles for using social media - three
- The importance of storytelling
- Elements of a good story
- Advertising platform on Facebook (1)
- Advertising platform on Facebook (2)
- Example of a Facebook advert
- Facebook advert - results
- Create a Facebook ad for your own business
- Crowdsourcing
- www.cambrianhouse.com
- mystarbucksidea.force.com
- Dell's idea storm
- Lego's use of crowdsourcing (1)
- Lego's use of crowdsourcing (2)
- www.suggestionbox.com
- www.getsatisfaction.com (1)
- www.getsatisfaction.com (2)
- uservoice.com
- Use crowdsourcing in your business
- Content creating and sharing
- Wikipedia
- Youtube
- Slideshare
- Flickr - Apple tattoo
- Flickr - green my Apple (1)
- Flickr - green my Apple (2)
- Qik
- Issuu
- Six principles for using social media - four
- Decoying - Economist example (1)
- Decoying - Economist example (2)
- Relational aspects in marketing
- Tagging
- Stumble upon example
- Digg.com
- Delicious.com
- Greenpeace example of tagging
- Six principles for using social media - five
- Atomisation - you
- Atomisation - me
- Atomisation - Ashley Friedlien's quotation
- Daily telegraph: off site blogging
- Build widgets and gadgets
- Micro blogging
- Facebook status
- Plurk.com
- Use of Twitter - CDC
- Twitter exponential growth
- Kodak use of Twitter
- Twitter tips
- Twitter's applications
- Tweetdeck
- Hootsuite
- Bringing it all together
- Ping
- Exercise the use of tagging and micro blogging
- Six principles for using social media - six
- Simplicity framework (1)
- Simplicity framework (2)
- Persona: simplicity profile
- Monitoring and measuring social media
- Measurement frameworks
- usernamecheck.com
- Bit.ly
- Twitter rating and ranking
- Measurement tools
- Quarkbase.com
- 4q.iperceptions.com
- 10 conversations to listen for in social media
- Six effective marketing techniques for social media
- Thanks for listening
Topics Covered
- Introduction to social media
- Key challenges to marketing and engagement
- Using reciprocity
- Social media planning framework
- Social technographic profiling
- Using social proof
- Community ROI
- Using existing social networks
- Classical networking theory
- Facebook marketing
- Setting up your own community
- Storytelling
- Crowdsourcing
- Content creation and sharing
- Decoying
- Atomisation
- Micro-blogging (Twitter etc.)
- Using a simplicity framework
- Monitoring and measurement framework
- Handling a storm
Links
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Bite-size Case Studies:
Talk Citation
Sedley, R. (2010, February 25). Social media marketing [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 4, 2025, from https://doi.org/10.69645/CINZ1775.Export Citation (RIS)
Publication History
- Published on February 25, 2010
Social media marketing
Published on February 25, 2010
53 min
