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Navigable Slide Index

1. Introduction
2. Social media's clients
3. Planned marketing spend
4. Talk content
5. Introduction to social media
6. The problem with social media marketing
7. Traffic source by website type
8. So many applications
9. Applications' classification
10. The growth of social networks (1)
11. Social media's pitfalls
12. The growth of social networks (2)
13. The use of social networks in the US election 08
14. The challenges to marketing
15. What's you're problem?
16. Six principles for using social media - one
17. Reciprocity
18. The power of reciprocity
19. Using a framework to tap into social networks
20. Your social media planning framework - POST
21. People and objectives
22. Strategy and technology
23. Understanding our audience
24. Social technographics ladder
25. Social technographics profile
26. Capturing the social technographic profile
27. Forrester's technographic profile tool
28. Profile of B2B technology decision makers (1)
29. Profile of B2B technology decision makers (2)
30. Six principles for using social media - two
31. Social proof
32. The use of social proof - e-consultancy
33. Testimonials
34. The use of social proof - live twitter feed (1)
35. The use of social proof - live twitter feed (2)
36. Communities
37. Communities vs. networks etc.
38. Procter and Gamble example
39. Beinggirl.com (1)
40. Beinggirl.com (2)
41. Beinggirl.com - ROI
42. Cipd.co.uk
43. CIPD - professional community ROI
44. Utilising existing networks
45. Different areas use different networks
46. Germany: social media use
47. Spain: social media use
48. Linkedin
49. Facebook
50. Classic networking theory
51. Facebook groups
52. Reasons for joining a Facebook group
53. Facebook applications: social flowers
54. Facebook applications: FT student
55. Facebook applications: Mars
56. Exercise: create a Facebook group
57. Setting up your own social network
58. www.jivesoftware.com
59. ning.com (1)
60. ning.com (2)
61. Integrate social media within your site
62. Six principles for using social media - three
63. The importance of storytelling
64. Elements of a good story
65. Advertising platform on Facebook (1)
66. Advertising platform on Facebook (2)
67. Example of a Facebook advert
68. Facebook advert - results
69. Create a Facebook ad for your own business
70. Crowdsourcing
71. www.cambrianhouse.com
72. mystarbucksidea.force.com
73. Dell's idea storm
74. Lego's use of crowdsourcing (1)
75. Lego's use of crowdsourcing (2)
76. www.suggestionbox.com
77. www.getsatisfaction.com (1)
78. www.getsatisfaction.com (2)
79. uservoice.com
80. Use crowdsourcing in your business
81. Content creating and sharing
82. Wikipedia
83. Youtube
84. Slideshare
85. Flickr - Apple tattoo
86. Flickr - green my Apple (1)
87. Flickr - green my Apple (2)
88. Qik
89. Issuu
90. Six principles for using social media - four
91. Decoying - Economist example (1)
92. Decoying - Economist example (2)
93. Relational aspects in marketing
94. Tagging
95. Stumble upon example
96. Digg.com
97. Delicious.com
98. Greenpeace example of tagging
99. Six principles for using social media - five
100. Atomisation - you
101. Atomisation - me
102. Atomisation - Ashley Friedlien's quotation
103. Daily telegraph: off site blogging
104. Build widgets and gadgets
105. Micro blogging
106. Facebook status
107. Plurk.com
108. Twitter
109. Use of Twitter - CDC
110. Twitter exponential growth
111. Kodak use of Twitter
112. Twitter tips
113. Twitter's applications
114. Tweetdeck
115. Hootsuite
116. Bringing it all together
117. Ping
118. Exercise the use of tagging and micro blogging
119. Six principles for using social media - six
120. Simplicity framework (1)
121. Simplicity framework (2)
122. Persona: simplicity profile
123. Monitoring and measuring social media
124. Measurement frameworks
125. usernamecheck.com
126. Bit.ly
127. Twitter rating and ranking
128. Measurement tools
129. Quarkbase.com
130. 4q.iperceptions.com
131. 10 conversations to listen for in social media
132. Six effective marketing techniques for social media
133. Thanks for listening

Topics Covered

• Introduction to social media
• Key challenges to marketing and engagement
• Using reciprocity
• Social media planning framework
• Social technographic profiling
• Using social proof
• Community ROI
• Using existing social networks
• Classical networking theory
• Facebook marketing
• Setting up your own community
• Storytelling
• Crowdsourcing
• Content creation and sharing
• Decoying
• Atomisation
• Micro-blogging (Twitter etc.)
• Using a simplicity framework
• Monitoring and measurement framework
• Handling a storm

Links

Series:

• Digital Marketing Best Practice

Categories:

• Marketing & Sales

Bite-size Case Studies:

• The Economist: a pricing experiment

Talk Citation

Publication History

• Published on February 25, 2010