Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- Talk aims
- Development of e-marketing
- The web creates a new marketing paradigm
- Key concepts of the new paradigm
- Definition of e-marketing
- Influence of changing technology
- Importance of developing an e-marketing strategy
- Developing e-marketing initiatives
- Implications of trading in digital environments
- The potential of digital environments
- Levels of adoption of digital technologies
- Management focus and challenges
- Profile of the target market: consumers
- Profile of the target market: organizations
- Target market level of adoption
- Variables influencing experiences and adoption
- Online market growth rates
- Year on year sales for each component
- Online sales as a percentage of total retail sales
- Planning an e-marketing strategy
- Key influences on e-marketing strategy
- E-marketing - strategic hierarchy
- Developing and planning an e-marketing strategy
- Creating differential advantage: product
- Digital products - itunes example
- Creating differential advantage: price
- Price transparency - moneysupermarket.com
- Creating differential advantage: place
- New channel to market - Tesco example
- Creating differential advantage: promotion
- Developing e-marketing communications campaign
- Developing online communications: tactics
- Online attention-grabbing message tactics
- Summary and conclusions
Topics Covered
- A well-planned e-marketing strategy can make the difference between being a winner or loser online
- How to identify the strategic potential and critical factors that affect what a company might achieve online
- Instructive framework that can help with the development of a coherent e-strategy and aid business planning
Talk Citation
Ellis-Chadwick, F. (2010, February 25). E-marketing strategy [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 4, 2024, from https://doi.org/10.69645/RLQL6426.Export Citation (RIS)