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Printable Handouts
Navigable Slide Index
- Introduction
- Marketing Managers Face Increasing Pressure
- Linking Satisfaction to Performance
- Strategic and Tactical Decisions
- Research Objectives
- Data (1)
- Data (2)
- Data (3)
- Model Outline
- Demand Model
- Hierarchical Model
- Customer Model
- Employee Model
- Supply Side Model
- Firm Maximization Problem
- Optimal Inputs
- Supply and Demand Model Likelihood
- Bounded Parameter Space
- Alternative Models
- Alternative Supply Side Models
- Model Fit Statistics
- Impact of Satisfaction on Firm Technology
- Alternative Allocation Scenarios
- Financial Impact of Employee Satisfaction
- Conclusions
- Thank You
Topics Covered
- Formal definition of strategic and tactical marketing decisions
- Linking customer and employee satisfaction to firm performance
- Models of simultaneous supply and demand
- Approaches to optimal allocation of marketing resources
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Talk Citation
Dotson, J. (2010, January 27). Investigating the strategic influence of customer satisfaction on firm financial performance [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 22, 2024, from https://doi.org/10.69645/HZSV3326.Export Citation (RIS)
Publication History
Investigating the strategic influence of customer satisfaction on firm financial performance
Published on January 27, 2010
41 min
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