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Dr. Jeffrey Dotson Assistant Professor of Marketing, Vanderbilt University, USA

1 Talk
Biography

Jeffrey is an Assistant Professor of Marketing at Vanderbilt University's Owen Graduate School of Management, where he teaches courses in customer satisfaction and loyalty and survey research. His research focuses on the development and application of Bayesian statistics to a variety of marketing problems including linking customer satisfaction to firm... read morefinancial performance and developing more accurate models of consumer choice.