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1. Introduction
2. Effectively marketing to moms and kids
3. We know kids . . .
4. Everything I learned.... I learned from kids
5. How do kids think: when is it OK to kiss someone?
6. Answer: when they're rich!
7. How would you make a marriage work?
8. Answer: "Tell your wife she looks pretty"
9. And we know moms
10. There's a new mom on the block
11. Yesterday's mom: woman enjoli
12. The new millennial mom
13. Mom's world revolves around her kids
14. But watch out - she is smarter than ever!
15. Smart moms
16. Mommy madness
17. Time starved and money starved more than ever!
18. New kid on the block
19. New partnership
20. The four-eyed, four-legged SuperConsumer
21. "Children need opportunities to make decisions"
22. Video: kids influence decisions
23. Kid influence on items bought for child
24. Kid influence on items bought for child: examples
25. Items bought for the family
26. Items bought for the family: examples
27. Consumer verite....mom-u-mentaries
28. Video: sandwich making at home
29. Video: shopping list
30. Video: in the store
31. Video: meal time distractions
32. Why market to the 4i 4L SuperConsumer?
33. Mom/kid program gives you competitive advantage!
34. How to market to the 4i 4L SuperConsumer?
35. The way to a man's heart
36. The way to a mom's heart
37. Rule 1: help her please delight her kids
38. Kid cusine's advertisment - TV (1)
39. Kid cusine's advertisment - magazines
40. In store
41. Shopping carts for kids (1)
42. Car - shopping-carts
43. Apple - special kids zone
44. Walmart - the power of happy kids
45. On-pack (how not to do it...)
46. Promotions - Lipton
47. Rule 2: reach moms, not women
48. Use the right media!
49. Kid advertising is word of mouth advertising
50. Address kid's first!
51. Kids advertising is more effective!
52. Mom media... think non-traditional
53. The internet is the most effective medium for mom
54. A mother's promise (1)
55. A mother's promise (2)
56. Mom bloggers
57. Bloggers - better than a TV commercial
58. Know their drivers!
59. Mom and kid motives
60. Rule 3: when involving kids, treat them as kids
61. Not all kids are alike
62. Motivational platforms
63. How do kids think: which way is the bus going?
64. How do kids think: what do you see?
65. Kid creative?
66. Kid cusine's advertisment - TV (2)
67. Parting implications
68. So remember the new SuperConsumer
69. Thank you!

Topics Covered

• There is a new mom on the block
• Smart moms
• Time starved and money starved
• New kid on the block
• Kid influence on items bought for children and the family
• Why market to the super consumer?
• How to market to the super consumer?
• Use the right media
• Mom and kid motives
• Not all kids are alike
• Motivational platforms
• Kid creative

Links

Series:

• Communicating to the Young Consumer

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 28, 2010