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Mr. Tim Coffey CEO and Chairman, WonderGroup, USA1 Talk
Tim Coffey is the CEO and Chairman of WonderGroup and its new product development agency, LaunchForce. He has helped companies develop successful marketing programs that appeal to kids, tweens, teens and their moms. Consumer behavior has been Tim's professional passion for more than 20 years. Early in his career, he... read moreworked as a Market Researcher for Procter & Gamble, where he uncovered consumer insights and preferences in the laundry, household cleaning products and beauty care categories. His views on marketing to moms and kids began to develop while he was in brand management for Procter & Gamble, working on such brands as Hawaiian Punch and Sunny D. Tim also worked as Marketing Director for Tupperware, where he helped reinvent the brand's image and product line to appeal to today's new moms.