• Generational Divides
• 33 min
  1. Marketing to baby boomer women

  • Ms. Mary Brown
• 45 min
  2. Generation Y

  • Prof. Kit Yarrow
• Roleplay
• 41 min
  3. Singular sensations: marketing to single women

  • Prof. Bella DePaulo
• 38 min
  4. The beyond mum

  • Mr. Kevin Burke
• Digital influence
• 48 min
  5. Marketing to women using social media

  • Ms. Holly Buchanan
• The future of women
• 24 min
  6. Building communities for insight and advocacy

  • Ms. Aliza Freud
• 44 min
  7. The global power of the purse - how women are leading the way in the 21st century economy

  • Ms. Fara Warner
• 22 min
  8. Avoiding the gender trap

  • Ms. Andrea Learned

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. What is SheSpeaks?
3. The SheSpeaks community
4. Who are we?
5. Why build a community?
6. What makes a strong community?
7. Shared purpose: what does it mean?
8. Shared purpose: Ravelry example
9. Shared purpose at SheSpeaks
10. Connection: what does it mean?
11. Connection: Zappos example
12. Connection at SheSpeaks
13. Recognition: what does it mean?
14. Recognition: ThisNext example
15. Recognition at SheSpeaks
16. Impact: what does it mean?
17. Impact: Dell example
18. Impact at SheSpeaks
19. Creating a community
20. What does it take?

Topics Covered

• Why build a community?
• What makes a strong community?
• Shared purpose
• Connection
• Recognition
• Impact
• Creating a community
• What does it take?

Links

Series:

• Marketing to Women

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 7, 2010