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29 min
1. Global advertising in the 21st century- Dr. Nükhet Vardar
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49 min
2. The global marketing imperative- Dr. Michael Czinkota
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31 min
3. Risk management- Mr. Jim Sherlock
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41 min
4. Entry mode strategy in global marketing- Prof. Svend Hollensen
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64 min
5. Exporting- Prof. Stan Paliwoda
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37 min
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38 min
7. Competing in foreign markets: a global perspective on national challenges- Dr. Michael McDermott
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33 min
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30 min
9. Cross-cultural management: essential insights for international marketers- Prof. Nigel Holden
- Mr. Martin Glisby
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46 min
10. Internationalization and SMEs: a practitioner's perspective- Dr. Michael McDermott
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46 min
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53 min
12. Big markets for small companies- Prof. Peter Enderwick
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48 min
13. Nation branding- Dr. Keith Dinnie
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91 min
14. Place branding and product-place image effects- Dr. Nicolas Papadopoulos
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53 min
15. Recent trends in global advertising practice- Dr. Nükhet Vardar
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31 min
16. Incoterms 2000- Mr. Jim Sherlock
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36 min
17. International product policy- Dr. Lakhdar Boukersi
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43 min
18. International branding- Prof. T.C. Melewar
- Dr. Suraksha Gupta
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20 min
19. India as an emerging market- Dr. Madhumita Banerjee
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43 min
20. Impact of Chinese culture on Chinese consumers- Dr. Junsong Chen
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55 min
21. Brands across the Mekong: a dual case history- Dr. Tim Andrews
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34 min
22. International marketing planning: adaptation and standardisation- Prof. Demetris Vrontis
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29 min
23. Globalization and corporate social responsibility- Prof. Andrew McAuley
Printable Handouts
Navigable Slide Index
- Introduction
- Understand the Chinese culture
- Five Important cultures in China
- Face culture
- Conspicuous consumption
- Market implications (1)
- Market implications (2)
- Guanxi culture and gift consumption
- Market observations (1)
- Market observations (2)
- Family culture
- Features of the 80's and 90's
- Parents responsibility and influence on children
- Dietary culture (1)
- Dietary culture (2)
- Consumer nationalism (1)
- Consumer nationalism (2)
- Thank you
Topics Covered
- Understanding Chinese culture
- Face culture and conspicuous consumption
- Guanxi culture and gift consumption
- Family culture
- Dietary culture
- Consumerism and Nationalism in China
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Talk Citation
Chen, J. (2009, November 30). Impact of Chinese culture on Chinese consumers [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 21, 2024, from https://doi.org/10.69645/HWRG4023.Export Citation (RIS)
Publication History
Impact of Chinese culture on Chinese consumers
Published on November 30, 2009
43 min
