Dr. Junsong Chen Lecturer in Marketing, China Europe International Business School (CEIBS), China

Junsong Chen is a Lecturer in Marketing at the China Europe International Business School, the leading business school in Asia. His research and teaching specializes in consumer behavior. He lectures on the topics of Chinese consumers for many Executive MBA programs including IESE, Mannheim Business School, Leipzig Graduate School of... read moreManagement, IPADE Business School, Adolfo Ibanez School of Management and Jesse H. Jones Graduate School of Management. He has also consulted companies and organizations in China and UK. Dr. Chen is the guest editor of the Journal of World Business and he is on the editorial review board of the Journal of Global Academy of Marketing Science. His work has been published in the Harvard Business Review (Chinese), the Journal of Euro-marketing and the Journal of Brand Management among other. He has contributed a number of chapters to books such as Consumer Behavior, Blackwell Handbook of Judgment and Decision-making, Service Marketing in Asia, and China CEO - A Case Guide for Business Leaders in China. He is a column-writer for China Marketing, a leading marketing magazine in China.