• View the Talks
• 29 min
  1. Global advertising in the 21st century

  • Dr. Nükhet Vardar
• 49 min
  2. The global marketing imperative

  • Dr. Michael Czinkota
• 31 min
  3. Risk management

  • Mr. Jim Sherlock
• 41 min
  4. Entry mode strategy in global marketing

  • Prof. Svend Hollensen
• 64 min
  5. Exporting

  • Prof. Stan Paliwoda
• 37 min
  6. Export promotion in least developed countries: an overview of programs, challenges and prospects

  • Dr. Habte G. Selassie
• 38 min
  7. Competing in foreign markets: a global perspective on national challenges

  • Dr. Michael McDermott
• 33 min
  8. Cross-boundary marketing: sensitivity to global convergence or global individualism?

  • Prof. Luiz Moutinho
• 30 min
  9. Cross-cultural management: essential insights for international marketers

  • Prof. Nigel Holden
  • Mr. Martin Glisby
• 46 min
  10. Internationalization and SMEs: a practitioner's perspective

  • Dr. Michael McDermott
• 46 min
  11. The internationalization of family and non family-owned SMEs

  • Dr. Dave Crick
• 53 min
  12. Big markets for small companies

  • Prof. Peter Enderwick
• 48 min
  13. Nation branding

  • Dr. Keith Dinnie
• 91 min
  14. Place branding and product-place image effects

  • Dr. Nicolas Papadopoulos
• 53 min
  15. Recent trends in global advertising practice

  • Dr. Nükhet Vardar
• 31 min
  16. Incoterms 2000

  • Mr. Jim Sherlock
• 36 min
  17. International product policy

  • Dr. Lakhdar Boukersi
• 43 min
  18. International branding

  • Prof. T.C. Melewar
  • Dr. Suraksha Gupta
• 20 min
  19. India as an emerging market

  • Dr. Madhumita Banerjee
• 43 min
  20. Impact of Chinese culture on Chinese consumers

  • Dr. Junsong Chen
• 55 min
  21. Brands across the Mekong: a dual case history

  • Dr. Tim Andrews
• 34 min
  22. International marketing planning: adaptation and standardisation

  • Prof. Demetris Vrontis
• 29 min
  23. Globalization and corporate social responsibility

  • Prof. Andrew McAuley

Printable Handouts

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Navigable Slide Index

1. Introduction
2. International trade
3. Trends: globalization
4. Convergence of demand
5. Trends: market integration
6. The borderless world
7. One-third of all trade is within companies
8. China, India and the global economy (1)
9. China, India and the global economy (2)
10. What makes China and India powerful?
11. Chindia
12. These immense workforces already are converging
13. The US will have to make room for China and India
14. China and India vs. the US
15. China+India account for a mere 6% of global GDP
16. Cheap labour edge will not last forever
17. Indians role in the global innovation chain
18. Producing high-quality goods at low prices
19. Viewing the market as an opportunity
20. Eastern Europe
21. What Europe looks like
22. Asymmetry of power in Europe
23. Emerging economies coming out ahead
24. Emerging markets and disruptive innovations
25. The end of the multinational business model?
26. Local sensitivity
27. Global individualism
28. Bottom up approach
29. New buzzwords
30. business ecosystem
31. "Coopetition" gaining acceptance
32. SMEs play a role in emerging business models
33. Consumer sophistication
34. Why last year's marketing plan is obsolete
35. A good look at international marketing costs
36. Globalised marketing operations
37. Future challenges
38. What customers expect
39. Managing in a borderless world
40. Interactive is back
41. Web sites for different target segments
42. Collaborative marketing and commerce
43. International sourcing and procurement
44. International CLM
45. Different forces becoming globally enmeshed
46. Wealth gars wits waver

Topics Covered

• International trade
• Trends: globalization, market integration, labour markets and social change
• What Europe looks like
• Emerging economies coming out ahead
• The end of the multinational business model?
• Local sensitivity
• Global individualism
• Bottom-up approach
• 'Coopetition' gaining acceptance
• Managing in a borderless world
• Collaborative marketing and commerce
• International sourcing and procurement

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management
• Marketing & Sales

Talk Citation

Publication History

• Published on December 1, 2009