Prof. Luiz Moutinho Professor of Marketing, University of Glasgow, UK

1 Talk

Luiz Moutinho completed his PhD at the University of Sheffield in 1982 and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, USA, Northern Arizona University, USA and California State University, USA, as well as visiting professorship positions in Taiwan, Lithuania, Slovenia, Hungary, Portugal,... read moreNew Zealand and Brazil. Luiz Moutinho has been a full Professor of Marketing since 1989 and was appointed in 1996 to the Foundation Chair of Marketing at the University of Glasgow. He has published twenty three books and numerous articles in academic journals both in the UK and USA. His current research interests include mathematical and computer modeling in marketing, consumer behavior, marketing of services and neuroscience in marketing. He is the Editor of the Journal of Modelling in Marketing and Management.