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29 min
1. Global advertising in the 21st century- Dr. Nükhet Vardar
-
49 min
2. The global marketing imperative- Dr. Michael Czinkota
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31 min
3. Risk management- Mr. Jim Sherlock
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41 min
4. Entry mode strategy in global marketing- Prof. Svend Hollensen
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64 min
5. Exporting- Prof. Stan Paliwoda
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37 min
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38 min
7. Competing in foreign markets: a global perspective on national challenges- Dr. Michael McDermott
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33 min
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30 min
9. Cross-cultural management: essential insights for international marketers- Prof. Nigel Holden
- Mr. Martin Glisby
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46 min
10. Internationalization and SMEs: a practitioner's perspective- Dr. Michael McDermott
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46 min
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53 min
12. Big markets for small companies- Prof. Peter Enderwick
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48 min
13. Nation branding- Dr. Keith Dinnie
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91 min
14. Place branding and product-place image effects- Dr. Nicolas Papadopoulos
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53 min
15. Recent trends in global advertising practice- Dr. Nükhet Vardar
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31 min
16. Incoterms 2000- Mr. Jim Sherlock
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36 min
17. International product policy- Dr. Lakhdar Boukersi
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43 min
18. International branding- Prof. T.C. Melewar
- Dr. Suraksha Gupta
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20 min
19. India as an emerging market- Dr. Madhumita Banerjee
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43 min
20. Impact of Chinese culture on Chinese consumers- Dr. Junsong Chen
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55 min
21. Brands across the Mekong: a dual case history- Dr. Tim Andrews
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34 min
22. International marketing planning: adaptation and standardisation- Prof. Demetris Vrontis
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29 min
23. Globalization and corporate social responsibility- Prof. Andrew McAuley
Printable Handouts
Navigable Slide Index
- Introduction
- Overview
- Exporting is an ancient human activity
- What exporting delivers
- Competition today
- Why export?
- Questions often asked
- A 10P framework to consider
- The 10P checklist
- Problems in foreign market research
- Public policy dimension (1)
- Interview with Mr. Aiman Abmbusaidi
- Public policy dimension (2)
- Continuing improvement and reinvention
- Decision making for foreign markets
- Political acceptability profile
- Political intervention in business
- Market entry
- Desirable market characteristics
- SME
- Desirable SME characteristics
- SME drivers
- Internationalisation benefits
- SME international marketing
- Requirements to be competitive overseas
- Trade justice
- The company's competencies
- Where to go and how to do it?
- The advent of change
- IT - real time disadvantage
- Envisioning opportunity
- Communication
- Determinants of export performance
- Price is not always critical
- Price - do not panic
- Do not take language for granted
- Four different meanings of 'Yes'
- The credit crunch reflex
- Eight new directions
- Present and future challenges (1)
- Present and future challenges (2)
- Present and future challenges (3)
- Present and future challenges (4)
- Present and future challenges (5)
- Present and future challenges (6)
- Think strategically
- Final thoughts
Topics Covered
- What exporting delivers
- Foreign market research problems
- Public policy dimension
- Political intervention in business
- Market entry
- Internationalization benefits
- Where to go and how to do it?
- Envisioning opportunity
- Determinants of export performance
- Four different meanings of 'yes'
- Present and future challenges
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Talk Citation
Paliwoda, S. (2009, December 10). Exporting [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 21, 2024, from https://doi.org/10.69645/VCXX3124.Export Citation (RIS)
