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10. Results orientated cause marketing: the secrets of effective partnerships in corporate philanthropy
- Mr. Stephen M. Adler
- Ms. Hallie Leighton
Printable Handouts
Navigable Slide Index
- Introduction
- Charity brands consulting (1)
- Charity brands consulting (2)
- Benefits of cause-related marketing
- Consumer trends - U.S.
- Consumer trends international
- Corporate trends
- Social investment trends
- Checklist for success (1)
- Checklist for success (2)
- Checklist for success (3)
- Checklist for success (4)
- Case study: American Heart Association (1)
- Case study: American Heart Association (2)
- Case study: American Heart Association (3)
- Case study: BMW
- Lean Cuisine and America on the Move
- Case study: Super Saturday Live
- Case study: American Cancer Society
- Case study: online assistive marketplace
- Opportunity: Affinity credit card
- Opportunity: Greenup
- Celebrity involvement: participation
- Celebrity involvement: rules of engagement
- Do's and don'ts (1)
- Do's and don'ts (2)
- Acknowledgements
Topics Covered
- Benefits of cause related marketing
- Consumer, corporate and social investment trends
- Checklist for success
- Case studies
- Celebrity involvement
- Do's and don'ts
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Talk Citation
Adler, S.M. and Leighton, H. (2009, September 29). Results orientated cause marketing: the secrets of effective partnerships in corporate philanthropy [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved February 16, 2025, from https://doi.org/10.69645/ITTG9090.Export Citation (RIS)
Publication History
- Published on September 29, 2009
Results orientated cause marketing: the secrets of effective partnerships in corporate philanthropy
Published on September 29, 2009
28 min
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