• View the Talks
• 29 min
  1. Why branded hotels can outperform non-branded competitors

  • Mr. Robert Milburn
• 36 min
  2. How to connect the brand to the customer

  • Dr. Richard Michon
• 36 min
  3. Product specialization: how different brands compete

  • Dr. Maureen Brookes
• 32 min
  4. Performance measurement of branded hotels

  • Mr. Charles Suddaby
• 36 min
  5. The effects on sales when franchising a hotel

  • Mr. Vito Curalli
• 23 min
  6. Selecting the right branded management company

  • Mr. David Larone
• 42 min
  7. The case of a single brand corporation

  • Dr. Gabor Forgacs
• 36 min
  8. Hot new lifestyle hotel brands: best practices

  • Mr. Joel Rosen

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Overview
3. Brand benefits for the franchisee (1)
4. Brand benefits for the franchisee (2)
5. Brand benefits for the customer (1)
6. Brand benefits for the customer (2)
7. Brand benefits for the sales department
8. National sales (1)
9. National sales (2)
10. National sales (3)
11. National marketing
12. Local marketing
13. Partnerships
14. Technology tools for sales
15. Media
16. Multiple brands
17. Summary: why franchise? (1)
18. Summary: why franchise? (2)
19. Conclusion

Topics Covered

• Brand benefits for the franchisee
• Brand benefits for the customer
• Brand benefits for the sales department
• National sales
• National marketing
• Local marketing
• Partnerships
• Technology tools for sales
• Media
• Multiple brands
• Why franchise?

Links

Series:

• Branding and Product Specialization in Hotels

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 14, 2009