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Printable Handouts
Navigable Slide Index
- Introduction
- Talk outline
- Zoove's StarStar method - introduction
- What is Zoove?
- How does it work?
- Offline to online via mobile
- Evolution of direct response
- Vision: dialable domain names
- State of mobile marketing
- Mobile content, web, video
- Zoove and mobile marketing
- Interface limits spontaneity
- Short codes: too complicated
- Short codes: too many steps
- Zoove: simple mobile web access
- Validation of SMS complexity
- Volvo print ad (SMS and StarStar)
- Other methods of direct response
- Zoove: simple mobile video access
- StarStar dialing solves problems
- StarStar dialing system flexibility
- Platform and use cases
- StarStar market use cases
- StarStar technology use cases
- StarStar for SMS dialog
- Direct response business model
- StarStar for voice
- Simple to provision
- Zoove technology benefits
- Mobile operator benefits
- Benefits of Zoove
- Zoove's StarStar method - summary
- Common short codes - introduction
- Flash presentation
- Its about a market that moves
- Its about texting (1)
- Its about texting (2)
- How receptive consumers are to marketing (1)
- How receptive consumers are to marketing (2)
- Reaching your target audience - ease of use
- Reaching your target audience - statistics
- Reaching your target audience - summary
- Reaching your target audience - quotes
- www.USshortcodes.com
- Getting started
- Mobilize you campaign
- Activate your campaign
- How does mobile marketing work for brands
- The mobile marketing ecosystem
- How to get started - websites
- Uses for common short codes
- Mobilize your marketing like so many brands have
- Mobilize Your Marketing Campaigns Now - CSC
- Mobile participation through IVR - introduction
- Mobile participation through IVR - overview
- Technology adoption and adaptation
- Consumers are adopting technology
- Utilization of various technologies - IVR can help
- IVR overview (1)
- IVR overview (2)
- How to use IVR in mobile marketing programs?
- Additional choice for Opt-in
- IVR platform integration
- Multi-media experiences engage consumers
- Offer additional media options
- Gather additional demographic information
- IVR for opt-out management
- Mobile participation through IVR - summary
- Mobile participation through IVR - thank you
- MMA consumer best practices - introduction
- Single touch interactive
- Voice is simple
- IVR is more than ringtones
- MMA background
- Advertising and promotion
- Double opt-in applies to IVR
- Help and opt-out
- MMA consumer best practices - thank you
- Image recognition - introduction
- Topics
- Overview of image recognition opt-in
- Advantages of image recognition opt-in
- Case study: Wine Enthusiast and SnapTell
- Use case: interactive print ads
- Use case: interactive contest
- Use case: interactive media promotion
- Use case: comparison shopping
- Image recognition technology
- Robust and accurate image recognition
- Image recognition - thank you
Topics Covered
- Zoove StarStar (**) method of opt-in
- Evolution of direct response
- State of mobile marketing
- Direct response business model
- Benefits
- Common short codes
- What is the best way to mobilize your marketing campaigns?
- How does mobile marketing work for brands?
- Uses for common short codes
- IVR
- How can IVR be used in mobile marketing programs?
- Voice is simple
- Double opt-in and IVR
- Image recognition based opt-in for mobile marketing
- Advantages of image recognition opt-in
- Image recognition technology
Talk Citation
Hanley, M., Christensen, G., Strahan, D., Torbit, C., Darcey, J. and Ramkumar, G. (2009, April 8). Building permission-based relationships: new methods for gaining opt-in [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 6, 2024, from https://doi.org/10.69645/FCCG1455.Export Citation (RIS)
Publication History
Building permission-based relationships: new methods for gaining opt-in
- Mr. Michael Hanley,
- Mr. Gerry Christensen,
-
and 4 more
- Mr. Michael Hanley – Assistant Professor of Advertising, Ball State University, USA
- Mr. Gerry Christensen – Chief Technology Officer, Zoove, USA
- Ms. Diane Strahan – Vice President of Mobile Services, Neustar, USA
- Mr. Chris Torbit – Vice President of Mobile Services, SmartReply, USA
- Mr. James Darcey – Senior Vice President, Single Touch Interactive, USA
- Dr. G.D. Ramkumar – Co-founder and CTO, SnapTell, USA
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