This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
- View the Talks
-
22 min
-
54 min
2. Pricing, reimbursement and market access issues in the United States and Europe- Mr. Lee Blansett
- Mr. Walter Colasante
-
41 min
3. Pricing in the pharmaceutical industry- Dr. E. Mick Kolassa
-
42 min
4. Understanding the physician- Mr. Mike Owen
-
33 min
5. The future of branding within the pharmaceutical industry- Mr. Giles D. Moss
-
26 min
6. The evolution and role of continuous medical education (CME)- Ms. Barbara Macelloni
- Archived Lectures *These may not cover the latest advances in the field
-
32 min
Printable Handouts
Navigable Slide Index
- Introduction
- Challenging times
- Michael Moore
- Pharmaceuticals represent the healthcare system
- Pharmaceutical industry reputation (1)
- Pharmaceutical industry reputation (2)
- Negative perceptions
- Facing the issues
- Perception is reality
- Rebuilding trust is a collective challenge
- The DNA of change
- Creating a single voice
- Our goals
- Key communication areas
- Key communication area #1 - innovation
- Key communication area #2 - R&D
- Key communication area #3 - impact
- Key communication area #4 - open dialogue
- Getting connected
- Real world outcomes are compromised
- Ensuring compliance
- Industry as resource leader
- Rebuilding trust
- Thank you
Topics Covered
- Challenging times
- Negative perceptions
- Profiteering
- Intensive sales and marketing activities
- Poor research and development strategies
- Poor productivity and lack of innovation
- Safety concerns
- Lack of transparency and credible information
- Facing the issues
- Perception is reality
- Rebuilding trust
- Creating a single voice
- Restoring the industry's image and enhancing the effectiveness of our industry's voice
- Innovation
- Research and development
- Impact
- Industry as resource leader
Talk Citation
Parker, J. (2009, January 28). Reputation, image and influence of the pharmaceutical industry: rebuilding the trust [Video file]. In The Biomedical & Life Sciences Collection, Henry Stewart Talks. Retrieved January 21, 2022, from https://hstalks.com/bs/1073/.Publication History
Financial Disclosures
- Ms. Jane Parker has not informed HSTalks of any commercial/financial relationship that it is appropriate to disclose.
Reputation, image and influence of the pharmaceutical industry: rebuilding the trust
Published on January 28, 2009
22 min
Hide