• View the Talks
• 22 min
  1. Reputation, image and influence of the pharmaceutical industry: rebuilding the trust

  • Ms. Jane Parker
• 54 min
  2. Pricing, reimbursement and market access issues in the United States and Europe

  • Mr. Lee Blansett
  • Mr. Walter Colasante
• 41 min
  3. Pricing in the pharmaceutical industry

  • Dr. E. Mick Kolassa
• 42 min
  4. Understanding the physician

  • Mr. Mike Owen
• 33 min
  5. The future of branding within the pharmaceutical industry

  • Mr. Giles D. Moss
• 26 min
  6. The evolution and role of continuous medical education (CME)

  • Ms. Barbara Macelloni
• Archived Lectures *These may not cover the latest advances in the field
• 32 min
  7. Getting the most from your life sciences advertising agency: how can doctors be influenced?

  • Mr. Barry Gowers

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Challenging times
3. Michael Moore
4. Pharmaceuticals represent the healthcare system
5. Pharmaceutical industry reputation (1)
6. Pharmaceutical industry reputation (2)
7. Negative perceptions
8. Facing the issues
9. Perception is reality
10. Rebuilding trust is a collective challenge
11. The DNA of change
12. Creating a single voice
13. Our goals
14. Key communication areas
15. Key communication area #1 - innovation
16. Key communication area #2 - R&D
17. Key communication area #3 - impact
18. Key communication area #4 - open dialogue
19. Getting connected
20. Real world outcomes are compromised
21. Ensuring compliance
22. Industry as resource leader
23. Rebuilding trust
24. Thank you

Topics Covered

• Challenging times
• Negative perceptions
• Profiteering
• Intensive sales and marketing activities
• Poor research and development strategies
• Poor productivity and lack of innovation
• Safety concerns
• Lack of transparency and credible information
• Facing the issues
• Perception is reality
• Rebuilding trust
• Creating a single voice
• Restoring the industry's image and enhancing the effectiveness of our industry's voice
• Innovation
• Research and development
• Impact
• Industry as resource leader

Links

Series:

• Pharmaceutical Marketing

Categories:

• Pharmaceutical Sciences

Talk Citation

Publication History

• Published on January 28, 2009

Financial Disclosures

• Ms. Jane Parker has not informed HSTalks of any commercial/financial relationship that it is appropriate to disclose.