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Printable Handouts
Navigable Slide Index
- Introduction
- The Break Up
- CK Prahalad "The Future of Competition"
- Eric S Raymond "The Cathedral and the Bazaar"
- You are in control
- Yes, and
- Make an offer
- The results of the exercise
- Set the scene
- Make your customers look good
- Create opportunity
- Play
- Understand the environment
- Work at it
- Love the 1%ers
- Get vernacular
- Make mistakes
- Lower barriers
- Let the mess show
- Share your secrets
- Be changed
- Show the humanity
- There are no rules
- People do not want to participate
Topics Covered
- Market research used to happen before the product was developed, and it was done to customers
- Now major brands are creating the products and promotion in real time, and with their customers
- Examples of co-creation
- How to make it work for you
Talk Citation
Cherkoff, J. and Moore, J. (2008, May 22). Co-creation rules [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 23, 2024, from https://doi.org/10.69645/FTJP3552.Export Citation (RIS)