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Navigable Slide Index

1. Introduction
2. Socio-cultural aspects
3. Political agendas
4. Economic issues
5. What is ethnicity?
6. What makes an ethnic group?
7. Self-definition of ethnicity
8. The UK ethnic minority population
9. Changing profile of UK ethnic minority population
10. Geographical distribution of minorities
11. Fluency in English
12. Moltitude of spoken languages
13. Qualitative research issues
14. The big issues in researching minorities
15. Sample and recruitment
16. Why include ethnic minorities in the sample?
17. Factors to consider when designing the sample
18. Issues with standard recruitment (1)
19. Issues with standard recruitment (2)
20. Resistance from communities
21. Using community organisations
22. Using community figures
23. Suitable venues
24. Research design
25. Choice of methodology
26. Mixing ethnicity
27. To mix or not to mix?
28. To mix or not to mix: gender
29. Use of research techniques
30. Interpretation processes
31. Matching moderators
32. The issue of matched moderators
33. Pros and cons of matching moderators
34. Non-matched moderators
35. Language and translation (1)
36. Language and translation (2)
37. Language and translation (3)
38. In summary
39. Parting thoughts
40. Acknowledgements

Topics Covered

• What is ethnicity?
• Qualitative research issues
• Sample and recruitment
• Research design

Links

Series:

• Qualitative Market Research

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008