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Printable Handouts
Navigable Slide Index
- Introduction
- Objectives of this presentation
- Considering networks (1)
- Considering networks (2)
- Considering networks (3)
- Definition of PCNs (1)
- Definition of PCNs (2)
- Why PCNs are particularly entrepreneurial (1)
- Why PCNs are particularly entrepreneurial (2)
- Why PCNs are particularly entrepreneurial (3)
- What entrepreneurs' personal networks provide
- Entrepreneurial networks as a process (1)
- Entrepreneurial networks as a process (2)
- Marketing development and networking
- Importance of networks for marketing (1)
- Importance of networks for marketing (2)
- Networking and information gathering
- Networking for confirmation and reassurance (1)
- Networking for confirmation and reassurance (2)
- Networking for confirmation and reassurance (3)
- Entrepreneurial networking (1)
- Entrepreneurial networking (2)
- Quality and potential of the entrepreneurial PCN
- Characterising personal contact networks (1)
- Characterising personal contact networks (2)
- Developing entrepreneurial marketing networks
- Developing entrepreneurial networks
- Inter-organisational relationships (1)
- Inter-organisational relationships (2)
- Summary (1)
- Summary (2)
- Summary (3)
Topics Covered
- An introduction to personal contact networks
- Significance of personal networks for marketing in the context of small to medium sized enterprises (SMEs)
- Inter-organisational relationships (IORs) as a logical development of PCNs
Talk Citation
Hill, J. (2008, May 22). Personal contact networks: an overview and application [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 23, 2024, from https://doi.org/10.69645/PXOB1961.Export Citation (RIS)