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Printable Handouts
Navigable Slide Index
- Introduction
- Talk contents
- Presenting a framework for the qualitative study
- Developing the framework (1)
- Developing the framework (2)
- The qualitative paradigm
- The key assumptions of the qualitative paradigm
- The qualitative ontology
- A qualitative epistemology
- Understanding what is meant by axiology
- Understanding what is meant by rhetoric
- Methodological considerations
- The language of qualitative research
- The assumptions of qualitative designs
- Qualitative methods (1)
- Ethnographies (1)
- Ethnographies (2)
- Ethnographies (3)
- Ethnographies (4)
- Case studies (1)
- Case studies (2)
- Case studies (3)
- Grounded theory
- Phenomenological studies
- Qualitative methods (2)
- Building a qualitative methodology (1)
- Building a qualitative methodology (2)
- Building a qualitative methodology (3)
- The entrepreneurial context (1)
- The entrepreneurial context (2)
- Characterising the entrepreneurial scenario
- A syncretised methodology
- The sample
- Sampling in qualitative research (1)
- Sampling in qualitative research (2)
- General sampling strategies
- Miles and Huberman: sampling strategies (1)
- Miles and Huberman: sampling strategies (2)
- Instrumentation (1)
- Instrumentation (2)
- Instrumentation (3)
- Data gathering
- The researcher's role (1)
- The researcher's role (2)
- Time in the field
- Qualitative data analysis (1)
- Qualitative data analysis (2)
- Qualitative data analysis (3)
- Qualitative data analysis (4)
- Qualitative data analysis (5)
- Qualitative data analysis (6)
- From coding to interpretation (1)
- From coding to interpretation (2)
- Analysis and interpretation
- Generalisation
- Triangulation (1)
- Triangulation (2)
- Presenting and reporting the findings
- Summary (1)
- Summary (2)
Topics Covered
- A consideration of research paradigms
- An overview of qualitative methodologies
- Qualitative instrumentation
- Analysis and interpretation of qualitative data
- Issues of validity
- The small firm context
Talk Citation
Hill, J. (2008, May 22). Qualitative market research [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 23, 2024, from https://doi.org/10.69645/EALC1054.Export Citation (RIS)