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Navigable Slide Index

1. Introduction
2. Agenda
3. Overview of Sport+Markt
4. Corporate profile
5. Our clients' needs are our motivation
6. Our research and consultancy process
7. Sports sponsorship as a communication tool (1)
8. Development of the sponsorship landscape
9. Sports sponsorship as a dominant factor
10. Investments in sponsorship vs. sports sponsorship
11. Top sponsorship platforms
12. Rights costs compared
13. FIFA World Cup example
14. Dominance of football: preferred sports on TV
15. The attraction of sponsorship in football
16. Total revenue from jersey sponsorship
17. The value of jersey sponsorship per deal
18. Glance at reasons for sports sponsorship growth
19. Reasons for the growth in sports sponsorship (1)
20. The challenges a brand faces today
21. Opinion towards selected advertising forms
22. Reasons for the growth in sports sponsorship (2)
23. Sports sponsorship as a communication tool (2)
24. Emirates' involvement in sport
25. Emirates' naming rights sponsorship platform
26. Allianz Arena Munich example (1)
27. Allianz Arena Munich example (2)
28. Allianz Arena Munich example (3)
29. Formula 1 example (1)
30. Coca-Cola's 2006 FIFA World Cup engagement
31. Coca-Cola compared to other official FIFA partners
32. Challenges for sponsorship in the future (1)
33. Challenges for sponsorship in the future (2)
34. New emerging platforms: mobile TV market (1)
35. New emerging platforms: mobile TV market (2)
36. Can sponsors derive benefit from this platform?
37. Mobile TV sports market - horse racing
38. New emerging platforms: eSports
39. New opportunities for effective communication
40. Change of sporting formats (1)
41. Change of sporting formats (2)
42. Sponsor owned events for promoting brands
43. Research and consultancy from a single source
44. Contact information

Topics Covered

• New areas of development in sport marketing
• What can sponsors, clubs, teams or events do to keep up with the changes and get the best out of them?
• What technology, methodologies and tools will get the best results

Links

Series:

• Sport Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008
• Archived on April 4, 2022