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Printable Handouts
Navigable Slide Index
- Introduction
- Distribution optimization at Zara
- Zara's continous business cycle
- Legacy distribution process
- Problems with legacy process
- Flow optimization
- Optimization model
- Inventory-to-sales function
- Zara's distribution process
- Pilot test: objectives
- Pilot test: matching procedure
- Pilot test: experiment design
- Pilot test: increase in sales
This material is restricted to subscribers.
Topics Covered
- Legacy distribution process
- Optimization model
- Zara's new distribution process
- Pilot test of the new distribution process
Talk Citation
Gallien, J. (2012, December 10). How Zara optimised distribution for a fast-changing fashion market [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 21, 2024, from https://doi.org/10.69645/PCVP2333.Export Citation (RIS)
Publication History
Extended-form Case Study
How Zara optimised distribution for a fast-changing fashion market
Published on December 10, 2012
19 min