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Navigable Slide Index

1. Introduction
2. Contents
3. What is a brand?
4. Can anything be branded?
5. Products vs. brands
6. Why branding?
7. Why do organisation do branding?
8. How to brand? Labeling
9. How to brand? Give meaning, make it different
10. Brand management - what is it?
11. Brand management - how you do it?
12. Identify and establish brand positioning
13. Plan and implement brand marketing campaign
14. Check brand health
15. Grow and sustain brand equity
16. New branding challenges (1)
17. New branding challenges (2)
18. The key to branding
19. A final note
20. References

Topics Covered

• What is branding?
• Brand elements
• Brand association
• Brand image
• Perceived value
• Quality
• Brand management
• Building brand equity
• Sustaining the brand
• Key factors to branding
• Why branding?
• Why organisations brand
• New branding challenges
• Brand engagement

Links

Series:

• Principles of Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 1, 2012