Dr. Sharifah Faridah Syed Alwi University of Malaya, Malaysia

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Sharifah Faridah Syed Alwi received her Ph.D from Manchester Business School, UK and is a senior lecturer of Marketing in University of Malaya, Malaysia. She teaches MBA courses such as brand management, promotion management, marketing management, research methodology and statistics. She has published branding articles in several reputable and international... read morejournals such as European Journal of Marketing, Journal of Brand Management, Corporate Reputation Review and Journal of Product & Brand Management. Her previous research was in the area of corporate and internet branding and her recent interest includes branding and marketing in the service sector such as public universities, telecommunication and banking.