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Navigable Slide Index

1. Introduction
2. Deliver superior value
3. Value differs between customers
4. What is Value?
5. Definitions of value
6. Basic elements of value
7. Strategic dimensions of value
8. Economic dimensions of value
9. Behavioural dimensions of value
10. Starting from basics
11. STP marketing
12. Example of STP marketing
13. Identify and select customers
14. Customer acquisition information
15. Critical success factors
16. Augment your value proposition further
17. Score your attractiveness
18. Price competitiveness
19. Drivers of customer value
20. Reassess your value
21. Decide the value proposition
22. Communicate the proposition
23. Factors to take into account

Topics Covered

• What is value?
• Definitions of value
• The basic elements of value
• The strategic dimensions of value
• The economic dimensions of value
• The behavioural dimensions of value
• Starting from basics
• STP marketing
• Identify and select customers
• Customer acquisition information
• Select your value drivers
• Score your attractiveness
• Price competitiveness
• Drivers of customer value
• Reassess your value
• Decide the value proposition
• Communicate the proposition
• Concluding factors

Links

Series:

• Pricing on Value

Categories:

• Finance, Accounting & Economics

Talk Citation

Publication History

• Published on August 10, 2010