TY - ADVS TI - The value proposition AU - Donaldson, Bill A2 - Macdivitt, Harry PY - 2010 DA - 2010/08/10 UR - https://hstalks.com/bm/1807/ AB - What is value?, Definitions of value, The basic elements of value, The strategic dimensions of value, The economic dimensions of value, The behavioural dimensions of value, Starting from basics, STP marketing, Identify and select customers, Customer acquisition information, Select your value drivers, Score your attractiveness, Price competitiveness, Drivers of customer value, Reassess your value, Decide the value proposition, Communicate the proposition, Concluding factors DB - The Business & Management Collection SN - 2059-7177 ID - 2579 PB - Henry Stewart Talks ER -