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Prof. Bill Donaldson Aberdeen Business School, The Robert Gordon University, UK2 Lectures 1 Series
Bill Donaldson has taught, practised and researched in marketing and sales for over thirty years. One time marketing manager, lecturer and consultant he is now Professor of Marketing and responsible for research in marketing within the Aberdeen Business School. He obtained his doctorate in marketing from the University of Strathclyde... read moreBusiness School, Glasgow and is author of Sales Management: Principles, Process and Practice 3rd edition, The Busy Manager's Guide to Marketing 2009 and Strategic Market Relationships, 2nd edition (with Tom O'Toole). His research interests continue in the area of sales management and relationship marketing. Bill has taught marketing and sales management at undergraduate, postgraduate and extensively on MBA programmes both home and overseas.