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Printable Handouts
Navigable Slide Index
- Introduction
- Welcome to my blogosphere
- Aims and objectives of this talk
- Delineations
- Vantage points
- (The) media as object of analysis
- Why and for whom?
- Media research models
- Which research method?
- Quantitative research modes
- Disadvantages of quantitative research methods
- Qualitative research modes
- Websites that challenge both research methods
- Converging media - mixing methods
- Object and level of analysis
- A word about theory
- Where do media theories come from?
- World views do play a role in media research today
- Empirical-positivist
- Empirical-positivist's point of view
- Interpretive-constructivist
- Interpretive-constructivist's point of view
- Critical-pragmatist
- Critical-pragmatist's point of view
- Where does this leave us
- New vs. old media
- Researching media in the internet galaxy
- Automation, digitization and virtuality
- New topics, new methods, new ethics?
- Ongoing and emerging issues
- Research is constituted by a lot of divergences
- Summing up
- Conclusions - where to from here?
- Thank you
- Literature
- Biographical note
Topics Covered
- The history of media research
- Key debates and data-gathering techniques pertinent to both qualitative and quantitative modes of research
- Choices about research method relates
- Theoretical models
- Data-gathering methods
- Ideas about media and society along the spectrum that separates quantitative from qualitative research methods
- Recent challenges to established ways of undertaking media research
- Media convergence
- The increasing importance of the Internet
- Changing audiences, markets and business models that defy disciplinary and national borders
- How 'new' and 'old' media co-exist and compete with one another
Talk Citation
Franklin, M.I. (2010, May 23). Media research in the 21st Century [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 23, 2024, from https://doi.org/10.69645/EEFZ5594.Export Citation (RIS)