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Printable Handouts
Navigable Slide Index
- Introduction
- Sales and marketing - definitions
- The war between sales and marketing
- Target audiences
- Relationship marketing
- The reality
- Corporate performance
- Best practice enhances joint performance
- Economic, cultural and personal frictions
- Economic friction
- Cultural friction
- Relationship types
- Developing links
- The buying funnel
- Conclusions
Topics Covered
- Sales and marketing defined
- Mutual understanding and teamwork
- Strategic focus
- Target audiences and communication channels
- Relationships and cooperation
- Shared experiences and added value
- Enhanced performances
- Barriers to success
- Role exploration
- Economic, cultural and personal friction
- Relationship types
- Developing links
- The buying funnel
Talk Citation
Turnbull, A. (2010, March 31). Ending the war between sales and marketing [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/TERI1111.Export Citation (RIS)