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Navigable Slide Index

1. Introduction
2. What is email marketing?
3. How nice of them to think of me
4. Email marketing - advantages
5. ROI of email marketing
6. Find the right broadcast partner
7. What does bad look like?
8. Inbox "shouting" - example (1)
9. Inbox "shouting" - example (2)
10. One image marketing (1)
11. One image marketing (2)
12. Message rendering
13. Bad email marketing can be good email marketing
14. Assemble the creative assets
15. Craft the copy
16. Howies' successful one fixed email
17. Non-line marketing (1)
18. Impact of channels of communication
19. Segmentation and personalisation
20. Registration
21. 3 elements to registration
22. Roadblock registration!
23. Progressive registration
24. Email driven by registration (1)
25. Email driven by registration (2)
26. Link the email to your content
27. Transactional data
28. Recency, frequency and value data
29. Use of transactional data
30. Relevant and timely marketing
31. Lifecycle marketing
32. Sony welcome programme
33. Sony's survey information
34. Messages or programmes?
35. Click stream data
36. Recency driven campaigns (1)
37. Amazon example - satellite navigation systems
38. ASCE marketing
39. Conversion rates
40. Successful outcomes
41. Tests that work best
42. The landing page
43. Lazy marketing - example
44. Pre-population of the landing page (1)
45. Pre-population of the landing page (2)
46. Landing pages - multiple elements
47. The Optimost example
48. Think about the customer journey
49. Summary

Topics Covered

• Advantages of e-mail marketing
• Finding the right broadcasting partner
• Bad e-mail marketing
• Bad e-mail marketing can be good e-mail marketing
• Non-line marketing
• Don't wave goodbye to direct mail
• Segmentation and personalization
• Registration: a critical part of e-mail marketing
• Transactional data
• Lifecycle marketing
• Click-stream data
• The landing page
• Think about the customer journey

Links

Series:

• Digital Marketing Best Practice

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on February 25, 2010
• Archived on April 12, 2022