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Printable Handouts
Navigable Slide Index
- Introduction
- Learning outcomes
- The marketing mix
- Redefined marketing mix (1)
- Redefined marketing mix (2)
- SOSTAC marketing plan
- The C5 electrical car - what went wrong?
- The C5 electrical car - repositioning
- The C5 electrical car - wrong strategy
- Interview with professor Peter Doyle
- Customer expectations
- Why do people buy? - social needs
- Interview with professor Theodore Levitt - why buy?
- Why do people buy? - self-actualisation needs
- The London Irish Rugby Club (1)
- The London Irish Rugby Club (2)
- The magical marketing formula
- What phrase would you choose?
- Lend money vs. borrow money
- Why do you have a website?
- The 5Ss
- Changing digital mix
- Elements of the mix
- Products
- "Great Moments of Sportsmanship" example (1)
- "Great Moments of Sportsmanship" example (2)
- "Great Moments of Sportsmanship" website (1)
- "Great Moments of Sportsmanship" website (2)
- "Great Moments of Sportsmanship" website (3)
- "Great Moments of Sportsmanship" website (4)
- "Great Moments of Sportsmanship" website (5)
- "Great Moments of Sportsmanship" website (6)
- Product equals service?
- Promotion
- Old communications model
- New communications model
- Promotional mix/communications mix
- Integrating virtual world
- The virtual press room
- Everything integrates
- Price
- Place
- The importance of distribution
- Focus on multiple channels
- Changes in the world of physical distribution
- Atomisation - example
- World Cup Shock T-shirt (1)
- World Cup Shock T-shirt (2)
- World Cup Shock T-shirt in virtual worlds (1)
- World Cup Shock T-shirt - demonstration
- World Cup Shock T-shirt in virtual worlds (2)
- Virtual worlds - Second Life
- People, processes and physical evidence
- People (1)
- People (2)
- Processes (1)
- Processes (2)
- What are processes required for?
- Poor processes
- Web site evolutionary stages
- Physical evidence
- Physical evidence in the digital world (1)
- Physical evidence in the digital world (2)
- UGC (product, partners, people... all Ps)
- Summary
- Creative thinking - example
- You must keep up with the changes
- Thank you
Topics Covered
- Web 2.0
- Hyper competition
- Customer engagement
- Brand loyalty
- Sustainable competitive advantage
- The ladder of engagement principles
- Collaborative co-creation
- Ladder applied: cross industries
- Ladder applied: specific case
- Great Moments Of Sportsmanship campaign
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Talk Citation
Smith, P. (2010, February 25). Digital impact on the marketing mix [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/AQAR3794.Export Citation (RIS)