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1. Introduction
2. Survey method
3. Reporting bias with survey data
4. A general modeling framework
5. Longitudinal panel survey data
6. The challenge in longitudinal panel survey
7. Research objective
8. Literature review: marketing
9. Literature review: statistics and economics
10. The proposed model
11. Modeling true behavior
12. The HB estimation framework
13. Include state dependence (1)
14. Include state dependence (2)
15. The other model parameters
16. It is difficult to use MLE
17. Simulation based on cross sectional data
18. Simulation based on panel data
19. An empirical application
20. The data (1)
21. The data (2)
22. Specification
23. True consumption on soft drink
24. Report on soft drink
25. True consumption: soft drink vs. water
26. Report: soft drink vs. water
27. Possible extensions
28. Summary
29. Special thanks
30. References

Topics Covered

• Survey method
• A general modeling framework
• Longitudinal panel survey data
• The challenge
• The proposed model
• Modeling true behavior
• The HB estimation framework
• Include state dependence
• The other model parameters
• Simulation based on cross sectional data
• An empirical application
• Possible extensions

Links

Series:

• Bayesian Analysis in Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 27, 2010