Dr. Sha Yang Associate Professor of Marketing, New York University, USA

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Dr. Sha Yang is an Associate Professor of Marketing at New York University's Stern School of Business. Her primary research focuses on consumer preference and behavioral interaction, social networks, search engine advertising, marketing research methods and hierarchical Bayesian analysis. Her research has been published in Marketing Science, Journal of Marketing... read moreResearch, Quantitative Marketing and Economics, Journal of Economic Psychology and International Journal of Forecasting among others. She has consulted for large corporations like Visa International, Miller Brewing Company, CBS, Nielsen Media Research and Pepsi Co.