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Navigable Slide Index

1. Introduction
2. Marketing Managers Face Increasing Pressure
3. Linking Satisfaction to Performance
4. Strategic and Tactical Decisions
5. Research Objectives
6. Data (1)
7. Data (2)
8. Data (3)
9. Model Outline
10. Demand Model
11. Hierarchical Model
12. Customer Model
13. Employee Model
14. Supply Side Model
15. Firm Maximization Problem
16. Optimal Inputs
17. Supply and Demand Model Likelihood
18. Bounded Parameter Space
19. Alternative Models
20. Alternative Supply Side Models
21. Model Fit Statistics
22. Impact of Satisfaction on Firm Technology
23. Alternative Allocation Scenarios
24. Financial Impact of Employee Satisfaction
25. Conclusions
26. Thank You

Topics Covered

• Formal definition of strategic and tactical marketing decisions
• Linking customer and employee satisfaction to firm performance
• Models of simultaneous supply and demand
• Approaches to optimal allocation of marketing resources

Links

Series:

• Bayesian Analysis in Marketing

Categories:

• Finance, Accounting & Economics
• Marketing & Sales

Talk Citation

Publication History

• Published on January 27, 2010