Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- Overview
- Key objectives of nation branding
- Key challenges in nation branding
- Objections to nation branding
- Reducing the identity-image gap
- Country image
- Evolution of nation branding
- Product-nation brand continuum
- The brand positioning concept
- Nation brand positioning platforms
- Brand equity
- Nation brand equity (NBEQ) structure
- Innate assets in NBEQ
- Nurtured assets in NBEQ
- Vicarious assets in NBEQ
- Disseminated assets in NBEQ
- Category flow model of nation branding
- Category flow model - anticipation
- Category flow model - complexity
- Category flow model - cultural expressiveness
- Category flow model - encapsulation
- Category flow model - engagement
- Fully inclusive stakeholder approach
- Public sector organizations
- Private sector organizations
- Citizen groups
- The brand architecture concept
- Nation brand architecture model
- Nation branding strategy development
- Strategy tools and techniques
- Nation brand touchpoints
- Planned vs. unplanned brand touchpoints
- Ethical issues in nation branding
- Who has the right to be the nation brand manager?
- A solution to the dilemma of legitimacy
- Projecting a true and accurate country image
- Future prospects for nation branding
- Thank you
- References
Topics Covered
- Objectives of nation branding
- Reducing the identity-image gap
- Evolution of nation branding
- The brand positioning concept
- Brand equity
- Category flow model of nation branding
- Public sector organizations
- The brand architecture concept
- Nation branding strategy development
- Nation brand touchpoints
- Ethical issues
- Projecting a true and accurate country image
Links
Series:
Categories:
Talk Citation
Dinnie, K. (2009, November 30). Nation branding [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/UXMT3372.Export Citation (RIS)