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Dr. Keith Dinnie Associate Professor of Business, Temple University, Japan1 Talk
Keith Dinnie is an Associate Professor of Business at Temple University, Japan. He is an expert on the emerging field of nation branding and is the author of the world’s first academic textbook on nation branding Nation Branding – Concepts, Issues, Practice published 2008 by Butterworth-Heinemann. His research interests focus... read moreon the application of strategic brand management techniques by national governments within the domains of export promotion, inward investment attraction, tourism promotion and public diplomacy. Based on the issues and concepts covered in his recently published book on nation branding, he is now focusing particularly on nation branding activities conducted within the Asia-Pacific region. He was invited to act as Guest Editor for the Journal of Brand Management special editions on global branding (2005) and Nordic brands (2008) as well as the International Marketing Review special issue on nation branding (June 2010). His research and consultancy work includes projects conducted on behalf of market-leading consultancies Landor Associates and Burson-Marsteller. He is the Founder of Brand Horizons consultancy.