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Printable Handouts
Navigable Slide Index
- Introduction
- Straight shooter
- Do well by doing good
- Consumers care (1)
- Consumers care (2)
- Young consumers really care
- Employees care
- Shareholders care
- The triple bottom line
- The press cares
- The six principles
- Start with sincere
- Avoid causewashing
- Anita Roddick
- A business with a cause
- The Body Shop
- Dynamic founders
- Reach for relevance
- Not so relevant - diet coke and heart health
- Product category relevance - Samsung
- Product category relevance - Dell
- Brita filters
- Brita filters - layers of the program
- Pampers 1 pack = 1 vaccine
- Pampers' good cause
- Product attribute relevance
- Yoplait yogurt's good cause
- Yoplait: save lids, save lives
- Target relevance
- Doritos
- Patricia Martin's blog
- True North snacks
- The True North snacks winner
- The True North snacks director
- Geographic relevance
- Dive in deep
- Whirlpool and Habitat for humanity (1)
- Whirlpool and Habitat for humanity (2)
- Whirlpool and Habitat for humanity (3)
- Create the compelling
- Pedigree's campaign
- The Pedigree Adoption Drive
- Pedigree capitalizes on news events
- Pedigree Super Bowl ad
- Pedigree's doing good
- Share your story
- Kellogg's
- Earn your stripes campaign
- Website traffic- kelloggs.com & frostedflakes.com
- Kellogg's campaign - viral effect
- Year after year
- Ronald McDonald house
- MTV rock the vote
- Ethos water
- Starbucks
- IPG emerging media lab
- In closing
- Summary of the principles
- Thank you
Topics Covered
- Do well by doing good
- Consumers care
- The triple bottom line
- The six principles
- Start with sincere
- Avoid cause washing
- Anita Roddick
- A business with a cause
- Dynamic founders
- Product category relevance
- Product attribute relevance
- Target relevance
- Geographic relevance
- Create the compelling
- Share your story
- Earn your stripes campaign
Talk Citation
Neisser, D. (2009, July 30). The good, the bad and the ugly of cause marketing [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/FSWN8233.Export Citation (RIS)