TY - ADVS TI - The good, the bad and the ugly of cause marketing AU - Neisser, Drew A2 - Lenderman, Max PY - 2009 DA - 2009/07/30 UR - https://hstalks.com/bm/1361/ AB - Do well by doing good, Consumers care, The triple bottom line, The six principles, Start with sincere, Avoid cause washing, Anita Roddick, A business with a cause, Dynamic founders, Product category relevance, Product attribute relevance, Target relevance, Geographic relevance, Create the compelling, Share your story, Earn your stripes campaign DB - The Business & Management Collection SN - 2059-7177 ID - 2364 PB - Henry Stewart Talks ER -