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Navigable Slide Index

1. Introduction
2. Contents
3. What is marketing? (1)
4. What is marketing? (2)
5. Marketing to airlines and passengers
6. Audit (1)
7. Audit (2)
8. Marketing to airlines - SWOT
9. LCY SWOT
10. London City Airport location
11. London City Airport service features
12. London City Airport product
13. Objectives
14. Strategy
15. Method
16. Research
17. Journey purpose of LCY passengers
18. Where do the passengers originate?
19. Who do the passengers work for?
20. Comparison of ticket type purchased
21. Catchment areas - city of London
22. Catchment areas - Westminster
23. Catchment areas - Docklands/Canary Wharf
24. Catchment areas - Docklands
25. Anticipate market demand (1)
26. Anticipate market demand (2)
27. Anticipate market demand (3)
28. Action
29. All the P's
30. London City Airport website
31. Case study - Copenhagen
32. Update
33. Conclusions (1)
34. Conclusions (2)

Topics Covered

• Marketing to airlines and passengers
• London City Airport service features
• Objectives
• Strategy
• Method
• Research
• Journey purpose of London City Airport passengers
• Where do the passengers originate?
• Who do the passengers work for?
• Catchment areas
• Anticipating market demand
• Action

Links

Series:

• Airport Marketing

Categories:

• Finance, Accounting & Economics
• Marketing & Sales

Talk Citation

Publication History

• Published on June 30, 2009