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1. Introduction
2. What does a brand offer?
3. Franchise vs. management contract
4. What comes first in the decision process?
5. Identifying product niche
6. New builds and conversions
7. Management company brand status
8. Capital cost
9. Mixed use
10. Brand support
11. Brand portfolio
12. Key aspect of owner/manager relations
13. Who owns the asset?
14. Negotiating management contracts
15. "Quiet enjoyment"
16. Budget preparation
17. Intellectual property
18. Personnel of the hotel
19. Selling one's asset
20. Performance clauses
21. Synopsis

Topics Covered

• What does a brand offer?
• Franchise versus management contract
• What comes first in the decision process?
• Identifying product niche
• New builds and conversions
• Capital cost
• Brand support
• Brand portfolio
• Key aspects of owner/manager relations
• Who owns the asset?
• Negotiating management contracts
• Budget preparation
• Intellectual property
• Personnel of the hotel
• Selling one's asset

Links

Series:

• Branding and Product Specialization in Hotels

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 14, 2009