• View the Talks
• 39 min
  1. Introduction to financial services marketing

  • Dr. Tina Harrison
• 49 min
  2. Understanding financial services consumers and behavior

  • Dr. Tina Harrison
• 40 min
  3. Customer management in financial services

  • Ms. Liz Machtynger
• 21 min
  4. Switching banks: gone but not forgotten

  • Dr. Ron Garland
• 41 min
  5. Financial services distribution

  • Prof. James Devlin
• 43 min
  6. Internet banking

  • Ms. Kathryn Waite
• 41 min
  7. Product management and product elimination

  • Dr. David Harness
• 29 min
  8. Bundling in banking - strategy to increase profits

  • Mr. Martin Koderisch
• 60 min
  9. Pricing determinants and decisions in financial services

  • Dr. Hooman Estelami
• 33 min
  10. Communicating and promoting financial services

  • Mr. Steve Manton
• 44 min
  11. Protecting the bottom-line in a downturn

  • Dr. Dirk Schmidt-Gallas

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Presentation outline
3. Section one
4. The financial service industry
5. Types of products - customer needs
6. The definition of service
7. Four service product attributes - intangibility
8. Four service product attributes - heterogeneity
9. Four service product attributes - inseparability
10. Four service product attributes - perishability
11. How is the FSI delivered?
12. Service product characteristics induced challenges
13. Section two - FSI product management
14. Product management
15. Example: mortgages
16. FSI response
17. Product life cycle
18. Product proliferation
19. Section three - end stage product management
20. Product elimination defined
21. Barriers promote partial elimination
22. Causes of FSI product elimination
23. Influence of drivers of elimination
24. Identification of elimination candidate
25. Review process
26. Removal process
27. Post elimination evaluation - measuring success
28. Success within process
29. Outcome based success
30. FSI product elimination stage model
31. Explanation of model
32. Summary
33. References

Topics Covered

• The financial services product
• Service product attributes
• Challenges caused by service product characteristics
• Product management
• Product lifecycle
• End stage product management
• Causes of product elimination
• Identification of an elimination candidate
• Removal process
• Product elimination stage model

Links

Series:

• Financial Services Marketing

Categories:

• Finance, Accounting & Economics
• Marketing & Sales

Talk Citation

Publication History

• Published on October 7, 2008