Audio Interview
The future of human progress, economic growth, and rising uncertainty
26 min
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- Archived Lectures *These may not cover the latest advances in the field
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41 min
1. Product management and product elimination- Dr. David Harness
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21 min
2. Switching banks: gone but not forgotten- Dr. Ron Garland
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60 min
3. Pricing determinants and decisions in financial services- Dr. Hooman Estelami
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44 min
4. Protecting the bottom-line in a downturn- Dr. Dirk Schmidt-Gallas
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39 min
5. Introduction to financial services marketing- Dr. Tina Harrison
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49 min
6. Understanding financial services consumers and behavior- Dr. Tina Harrison
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43 min
7. Internet banking- Ms. Kathryn Waite
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33 min
8. Communicating and promoting financial services- Mr. Steve Manton
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40 min
9. Customer management in financial services- Ms. Liz Machtynger
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41 min
10. Financial services distribution- Prof. James Devlin
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29 min
11. Bundling in banking - strategy to increase profits- Mr. Martin Koderisch
Printable Handouts
Navigable Slide Index
- Introduction
- Presentation outline
- Section one
- The financial service industry
- Types of products - customer needs
- The definition of service
- Four service product attributes - intangibility
- Four service product attributes - heterogeneity
- Four service product attributes - inseparability
- Four service product attributes - perishability
- How is the FSI delivered?
- Service product characteristics induced challenges
- Section two - FSI product management
- Product management
- Example: mortgages
- FSI response
- Product life cycle
- Product proliferation
- Section three - end stage product management
- Product elimination defined
- Barriers promote partial elimination
- Causes of FSI product elimination
- Influence of drivers of elimination
- Identification of elimination candidate
- Review process
- Removal process
- Post elimination evaluation - measuring success
- Success within process
- Outcome based success
- FSI product elimination stage model
- Explanation of model
- Summary
- References
Topics Covered
- The financial services product
- Service product attributes
- Challenges caused by service product characteristics
- Product management
- Product lifecycle
- End stage product management
- Causes of product elimination
- Identification of an elimination candidate
- Removal process
- Product elimination stage model
Links
Series:
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Talk Citation
Harness, D. (2008, October 7). Product management and product elimination [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 31, 2025, from https://doi.org/10.69645/MWEB7301.Export Citation (RIS)
