Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Presentation outline
3. Section one
4. The financial service industry
5. Types of products - customer needs
6. The definition of service
7. Four service product attributes - intangibility
8. Four service product attributes - heterogeneity
9. Four service product attributes - inseparability
10. Four service product attributes - perishability
11. How is the FSI delivered?
12. Service product characteristics induced challenges
13. Section two - FSI product management
14. Product management
15. Example: mortgages
16. FSI response
17. Product life cycle
18. Product proliferation
19. Section three - end stage product management
20. Product elimination defined
21. Barriers promote partial elimination
22. Causes of FSI product elimination
23. Influence of drivers of elimination
24. Identification of elimination candidate
25. Review process
26. Removal process
27. Post elimination evaluation - measuring success
28. Success within process
29. Outcome based success
30. FSI product elimination stage model
31. Explanation of model
32. Summary
33. References

Topics Covered

• The financial services product
• Service product attributes
• Challenges caused by service product characteristics
• Product management
• Product lifecycle
• End stage product management
• Causes of product elimination
• Identification of an elimination candidate
• Removal process
• Product elimination stage model

Links

Series:

• Financial Services Marketing

Categories:

• Finance, Accounting & Economics
• Marketing & Sales

Talk Citation

Publication History

• Published on October 7, 2008