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1. Introduction to financial services marketing
- Dr. Tina Harrison
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2. Understanding financial services consumers and behavior
- Dr. Tina Harrison
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3. Customer management in financial services
- Ms. Liz Machtynger
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4. Switching banks: gone but not forgotten
- Dr. Ron Garland
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5. Financial services distribution
- Prof. James Devlin
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6. Internet banking
- Ms. Kathryn Waite
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7. Product management and product elimination
- Dr. David Harness
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8. Bundling in banking - strategy to increase profits
- Mr. Martin Koderisch
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9. Pricing determinants and decisions in financial services
- Dr. Hooman Estelami
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10. Communicating and promoting financial services
- Mr. Steve Manton
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11. Protecting the bottom-line in a downturn
- Dr. Dirk Schmidt-Gallas
Printable Handouts
Navigable Slide Index
- Introduction
- Background - prior research
- Background - our research
- Literature overview - repertoire markets
- Literature overview - subscription markets
- Literature overview - consideration sets
- Objectives
- Brand switching reasons
- Australasian bank marketing literature
- Bank marketing context continues
- Classifying switching reasons
- Method and sample
- Who are our bank switchers?
- Reasons for switching
- UM and ED reasons - most likely for bank switch
- Evaluation of previous brand
- Ranking previous bank within consideration set
- Service recovery does have a future
- Conclusion
Topics Covered
- Fresh insights into bank switching
- Brand switching perspectives from FMCG sector applied to bank brand switching
- Who are the bank switchers?
- Reasons for switching
- Answers to the basic 'customer recovery' question: 'now that you have a new bank, what are the chances of you resuming business with your old bank?'
Links
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Talk Citation
Garland, R. (2008, October 7). Switching banks: gone but not forgotten [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved March 21, 2025, from https://doi.org/10.69645/HKAK1181.Export Citation (RIS)
Publication History
- Published on October 7, 2008