• View the Talks
• 39 min
  1. Introduction to financial services marketing

  • Dr. Tina Harrison
• 49 min
  2. Understanding financial services consumers and behavior

  • Dr. Tina Harrison
• 40 min
  3. Customer management in financial services

  • Ms. Liz Machtynger
• 21 min
  4. Switching banks: gone but not forgotten

  • Dr. Ron Garland
• 41 min
  5. Financial services distribution

  • Prof. James Devlin
• 43 min
  6. Internet banking

  • Ms. Kathryn Waite
• 41 min
  7. Product management and product elimination

  • Dr. David Harness
• 29 min
  8. Bundling in banking - strategy to increase profits

  • Mr. Martin Koderisch
• 60 min
  9. Pricing determinants and decisions in financial services

  • Dr. Hooman Estelami
• 33 min
  10. Communicating and promoting financial services

  • Mr. Steve Manton
• 44 min
  11. Protecting the bottom-line in a downturn

  • Dr. Dirk Schmidt-Gallas

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Background - prior research
3. Background - our research
4. Literature overview - repertoire markets
5. Literature overview - subscription markets
6. Literature overview - consideration sets
7. Objectives
8. Brand switching reasons
9. Australasian bank marketing literature
10. Bank marketing context continues
11. Classifying switching reasons
12. Method and sample
13. Who are our bank switchers?
14. Reasons for switching
15. UM and ED reasons - most likely for bank switch
16. Evaluation of previous brand
17. Ranking previous bank within consideration set
18. Service recovery does have a future
19. Conclusion

Topics Covered

• Fresh insights into bank switching
• Brand switching perspectives from FMCG sector applied to bank brand switching
• Who are the bank switchers?
• Reasons for switching
• Answers to the basic 'customer recovery' question: 'now that you have a new bank, what are the chances of you resuming business with your old bank?'

Links

Series:

• Financial Services Marketing

Categories:

• Finance, Accounting & Economics
• Marketing & Sales

Talk Citation

Publication History

• Published on October 7, 2008