Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- Background - prior research
- Background - our research
- Literature overview - repertoire markets
- Literature overview - subscription markets
- Literature overview - consideration sets
- Objectives
- Brand switching reasons
- Australasian bank marketing literature
- Bank marketing context continues
- Classifying switching reasons
- Method and sample
- Who are our bank switchers?
- Reasons for switching
- UM and ED reasons - most likely for bank switch
- Evaluation of previous brand
- Ranking previous bank within consideration set
- Service recovery does have a future
- Conclusion
Topics Covered
- Fresh insights into bank switching
- Brand switching perspectives from FMCG sector applied to bank brand switching
- Who are the bank switchers?
- Reasons for switching
- Answers to the basic 'customer recovery' question: 'now that you have a new bank, what are the chances of you resuming business with your old bank?'
Links
Series:
Categories:
Talk Citation
Garland, R. (2008, October 7). Switching banks: gone but not forgotten [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 3, 2024, from https://doi.org/10.69645/HKAK1181.Export Citation (RIS)