• View the Talks
• 39 min
  1. Introduction to financial services marketing

  • Dr. Tina Harrison
• 49 min
  2. Understanding financial services consumers and behavior

  • Dr. Tina Harrison
• 40 min
  3. Customer management in financial services

  • Ms. Liz Machtynger
• 21 min
  4. Switching banks: gone but not forgotten

  • Dr. Ron Garland
• 41 min
  5. Financial services distribution

  • Prof. James Devlin
• 43 min
  6. Internet banking

  • Ms. Kathryn Waite
• 41 min
  7. Product management and product elimination

  • Dr. David Harness
• 29 min
  8. Bundling in banking - strategy to increase profits

  • Mr. Martin Koderisch
• 60 min
  9. Pricing determinants and decisions in financial services

  • Dr. Hooman Estelami
• 33 min
  10. Communicating and promoting financial services

  • Mr. Steve Manton
• 44 min
  11. Protecting the bottom-line in a downturn

  • Dr. Dirk Schmidt-Gallas

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Aims of the talk
3. Role and contribution of financial services
4. Economic development
5. Social and financial welfare
6. Lifetime income smoothing and risk management
7. Financial inclusion/exclusion
8. Overview of key trends and challenges
9. External drivers of change
10. Regulation
11. Drivers of change: technology
12. Technological developments
13. Drivers of change: economic environment
14. Drivers of change: social trends
15. General competitive trends
16. Strategic responses
17. From customer acquisition to retention
18. Demutualisation
19. From specialisation to generalisation
20. Trend towards product bundling
21. Arms length distribution
22. Trend towards charging
23. Summary
24. References

Topics Covered

• Role and contribution of the financial services sector
• Key trends and challenges |Drivers of change
• Regulations
• Technological developments
• General competitive trends
• Strategic responses
• From customer acquisition to retention
• Demutualization
• From specialization to generalization
• Trend towards product bundling
• Arms length distribution
• Trend towards charging

Links

Series:

• Financial Services Marketing

Categories:

• Finance, Accounting & Economics
• Marketing & Sales

Talk Citation

Publication History

• Published on October 7, 2008