What is the external marketing environment?
14 min
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
- Archived Lectures *These may not cover the latest advances in the field
-
41 min
1. Product management and product elimination- Dr. David Harness
-
21 min
2. Switching banks: gone but not forgotten- Dr. Ron Garland
-
60 min
3. Pricing determinants and decisions in financial services- Dr. Hooman Estelami
-
44 min
4. Protecting the bottom-line in a downturn- Dr. Dirk Schmidt-Gallas
-
39 min
5. Introduction to financial services marketing- Dr. Tina Harrison
-
49 min
6. Understanding financial services consumers and behavior- Dr. Tina Harrison
-
43 min
7. Internet banking- Ms. Kathryn Waite
-
33 min
8. Communicating and promoting financial services- Mr. Steve Manton
-
40 min
9. Customer management in financial services- Ms. Liz Machtynger
-
41 min
10. Financial services distribution- Prof. James Devlin
-
29 min
11. Bundling in banking - strategy to increase profits- Mr. Martin Koderisch
Printable Handouts
Navigable Slide Index
- Introduction
- Aims of the talk
- Role and contribution of financial services
- Economic development
- Social and financial welfare
- Lifetime income smoothing and risk management
- Financial inclusion/exclusion
- Overview of key trends and challenges
- External drivers of change
- Regulation
- Drivers of change: technology
- Technological developments
- Drivers of change: economic environment
- Drivers of change: social trends
- General competitive trends
- Strategic responses
- From customer acquisition to retention
- Demutualisation
- From specialisation to generalisation
- Trend towards product bundling
- Arms length distribution
- Trend towards charging
- Summary
- References
Topics Covered
- Role and contribution of the financial services sector
- Key trends and challenges |Drivers of change
- Regulations
- Technological developments
- General competitive trends
- Strategic responses
- From customer acquisition to retention
- Demutualization
- From specialization to generalization
- Trend towards product bundling
- Arms length distribution
- Trend towards charging
Links
Series:
Categories:
Talk Citation
Harrison, T. (2008, October 7). Introduction to financial services marketing [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 31, 2025, from https://doi.org/10.69645/FQRS6148.Export Citation (RIS)
